"A rule-breaking concept for a brand that's proud of taking risks."
While working full time at DBLG I had the pleasure of being part of the Channel 4 Rebrand. My main roles were design, animation, and look development for the 3D elements.
"We originated the concept and identity system for the broadcaster who’s famously Born Risky.
Creativity sometimes means having to break things apart before reassembling them. By deconstructing Channel4‘s original iconic logo, we freed the blocks to reflect the brand’s remit: be irreverent, innovative, alternative and challenging."
EXECUTIVE DIRECTION 4CREATIVE: Chris Bovill, John Allison, Alice Tonge
SENIOR PRODUCER 4CREATIVE: Louise Oliver
EXECUTIVE PRODUCER 4CREATIVE: Shananne Lane
CONCEPT/CREATIVE DIRECTION: DBLG / Steve Qua
PRODUCER: Natalie Greenwood
DESIGN AND ANIMATION: Rita Louro, Jason G Wiley, Marcel Piekarski, Eduardo Escanho, Marcos Savignano, Sam Trimitrimi
FONT DESIGN: Brody Associates
TYPE GRID LAYOUT: Jacob Vanderkar