IBM
Linux One - Product Launch
Collaborating closely with the team at IBM and Tendril Studio we crafted a launch film that brought a fresh, playfull energy to the hardware. My roles were Art Direction, Design, Light and Render.
Background
"To celebrate the platform's signature openness, we leaned into an original song (inspired by a reference) for an invitation few could resist - capped with the brand's signature orange. The visual approach leaned into slick, precise 3D to highlight the hardware's key attributes to dreamy, syncronized choreography. We're romancing the product - literally."
Credits
Production Company- Tendril Studio | Creative Director - Nidia Dias | Director -Philip Lück | Art Direction - Rita Louro | Exective Producer - Corinne Murray, Niko Hook | Producer - Ana Aguiar | Design - Rita Louro, Kevin Olberg, Joan Garcia Pons | Animation - Kevin Olberg, Marcos Savignano, Joan Garcia Pons, Philip Lück | Light and Render - Rita Louro | Compositing - Irmak Semiz | Sound Design - Echoic
R&D
