"Day Zero"
For Puma with The Fabricant
“WHEN THE WORLD STOPS, HOW DO YOU KEEP GOING?"
Background
"It’s strange to see the whole world arrive beside us in the non-physical space.
In these difficult times for everyone, we feel renewed urgency to share what we do.
In these difficult times for everyone, we feel renewed urgency to share what we do.
As always, we’ll let our work illustrate why we passionately believe in digital fashion.
In a recent project for Puma we were asked to showcase a new collection that has a theme of sustainability, and build the narrative entirely in 3D.
In a recent project for Puma we were asked to showcase a new collection that has a theme of sustainability, and build the narrative entirely in 3D.
In this completely digitally created world you use no natural resources, and the need to manage physical interactions is an absolute non-topic.”
Collaboration with The Fabricant
